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Agency Engineers
What I build / Content · Medium complexity

Multi-Client Content Engine

One engine that plans and drafts content for every client, every morning.

Content is the work that quietly eats an agency's week: research the client, research their industry, plan the calendar, draft the pieces, do it again next week, for every client. The Multi-Client Content Engine does the repeatable 80% so your team spends its time on the 20% that needs a human.

It runs across your whole roster from one system. Drop a client in and it researches them and their market, produces a ready-to-use content plan, and drafts the pieces in that client's voice. It all lands as editable drafts, never auto-published, so your team keeps the final say.

What it does

  • Researches each client and their industry from live sources
  • Builds a ready-to-use content plan per client on a schedule
  • Drafts pieces in each client's distinct voice
  • Lands editable drafts for human review. Nothing ships unseen
In practice

I've run an engine with this exact shape for over a year on Golf Unplugged, my own publication: research, drafting in a set voice, and a review gate before anything ships, every day without fail. Same engine, pointed at your clients.

Want this pointed at your clients?